Building a Design Community and SaaS Platform for Creative Innovation

Design House & SEG began with a bold mission: “Improving inefficiencies in the design scene & pioneering a new culture.” As the lead product owner, I took this vision and transformed it into a dynamic digital ecosystem comprising a thriving design community and scalable SaaS services tailored to creative professionals.

Through a deep understanding of design workflows and unmet needs in the industry, we developed tools that streamline collaboration, resource sharing, and creative project management. The platform blends content, community, and utility—allowing designers to connect, co-create, and grow.

UX/UI design centered on flexibility and inclusivity, supporting different user types including freelancers, studios, and enterprise design teams. With modular architecture, the service can evolve as the community grows.